Rudie grew up in a rough neighborhood in Tijuana, Mexico where there was little to no opportunity for success. When Rudie was a teenager, he decided to step away from the offer of a harsh lifestyle, and found freedom through a skateboard. Before Rudie was 18 his father moved his family to The States. Rudie has since been skateboarding 26 years and continually welcomes new opportunities in pursuit of his version of the American dream. He has a fire to see skateboarding and the culture passed onto the next generation.